Provail: Turning Complex Services Into Accessible Video Stories
Role: Lead Producer
Responsibilities: Concept development and client pitching, creative strategy, rough scripting and interview development, client management, production planning, talent and participant coordination, crew scheduling, catering and studio logistics, on-set producing, interview flow, B-roll planning and post-production oversight.
Featured Videos
The final series used short-form video to answer common questions about PROVAIL’s services through the voices of staff and clients.
PROVAIL is one of the region’s largest disability service providers, supporting clients across areas including employment, home and lifestyle, and mobility and communication.
As lead producer on this project for Cascade PBS Creative Works, I worked with PROVAIL to develop a series of short FAQ-style videos designed to make the organization’s services easier to understand.
One of Creative Works’ core offerings was the video FAQ: short, focused pieces that take information often buried on a webpage and turn it into something more personal, dynamic and immediately understandable. For PROVAIL, that meant breaking a large and multifaceted organization into individual stories about specific services, programs and experiences.
I helped pitch and shape the project, developed rough scripts and interview outlines for each video, coordinated closely with the client, and planned a large studio production day at Cascade PBS. Staff and clients with a wide range of disabilities and access needs joined us for interviews, making it one of the larger and more logistically complex studio shoots I produced.
The production required managing interview flow, participant schedules, crew coordination, catering, client needs and the overall experience of a studio full of people, while still creating enough flexibility for each interview to feel natural and responsive to the person in front of the camera. I then oversaw the edit process, shaping the interviews and supporting footage into concise standalone videos that could help viewers quickly understand different aspects of PROVAIL’s work.
This remains one of the projects I’m most proud of from my time at Cascade PBS. The stories I was always most drawn to producing were stories about people and organizations doing meaningful work in their communities, and PROVAIL embodied that.
What stayed with me most was how excited PROVAIL’s clients were to be part of the production. For many of them, coming to Cascade PBS, spending the day in a television studio and participating in a professional video shoot was a completely new experience. There was a real sense of excitement and curiosity throughout the day, and it was meaningful to help create an environment where people felt welcomed, celebrated and genuinely included in telling the story of an organization that plays such an important role in their lives.
The feedback from the client team and production crew reinforced that feeling. Later, while filming additional B-roll on location at PROVAIL, one of the longtime camera operators I worked with told me how much he had enjoyed the experience and how special the shoot had been for him. That meant a lot, especially coming from someone who had spent decades working on productions throughout the region.
Producing, to me, is not just about getting the shots or keeping the schedule moving. It is also about creating the conditions for people to feel comfortable, respected and able to tell their stories well. This project was a strong reminder of why I’m drawn to community-centered production in the first place.